The Big Thing (Immersive Arts)

9th - 11th July, 2025

Bradford UK City of Culture 2025

The Big Thing is our annual gathering, where the immersive art community—at any stage in their journey—can come to connect, spark new ideas, and push the boundaries of their practice.

The Big Thing will bring together artists, producers, technologists, researchers and the wider ecosystem of venues, distributors, curators and funders from the UK and beyond.

With hands-on workshops, inspiring keynotes, thought-provoking panel discussions, and much more.

Find out more & book here!