Mr. Xingzhi ZHENG [ GiGi / CHENG Heng Chi / 鄭行之 ] is a multidisciplinary lecturer, designer, and developer of graphic, apps, and games. He serves as a Lecturer in Digital Media at the University of the West of England since 2023 and belongs to several research groups and local artist community groups, including the Pervasive Media Studio [2023~] and Zhongshan Artists Association [2017-]. As a seasoned creative technologist, he has provided design services and technical consultancy for clients including The Palace Museum, Kimberley Clark Professional, Sino United Publishing, etc., through design agencies across the world.

From Book Binding to Applied Cryptography, he has broad interests in various subjects across arts and technologies. While he is assisting students, researchers, and community residents in tackling technical challenges on their creative technology projects, his personal research interests mainly focus on Applied Social Psychology in Digital Experience.